As health awareness increases, dietary supplements have transformed from simple nutritional supplements to daily necessities for people pursuing a healthy life. According to a 2024 CRN survey, 74% of American consumers are using dietary supplements. On May 13, SPINS released a report revealing the six most popular dietary supplement ingredients in the US market.
1. Magnesium: A powerful mineral
According to SPINS data for the 52 weeks ending March 24, 2024, magnesium sales in the dietary supplement field in the multi-channel and natural channels in the United States increased by 44.5% year-on-year, totaling US$322 million. In the beverage field, sales reached US$9 million, a year-on-year increase of 130.7%. It is worth noting that in the field of dietary supplements, magnesium sales in bone health and immune function health claims accounted for 30% of sales.
According to SPINS data for the 52 weeks ending March 24, 2024, magnesium sales in the dietary supplement field in the multi-channel and natural channels in the United States increased by 44.5% year-on-year, totaling US$322 million. In the beverage field, sales reached US$9 million, a year-on-year increase of 130.7%. It is worth noting that in the field of dietary supplements, magnesium sales in bone health and immune function health claims accounted for 30% of sales.
Magnesium is a cofactor in more than 300 enzyme systems in the body and is essential for regulating various biochemical reactions in the body, including protein synthesis, muscle and nerve function, blood sugar control and blood pressure regulation, and bone health. In addition, magnesium is essential in energy production, oxidative phosphorylation and glycolysis, and is also required for the synthesis of DNA, RNA and glutathione.
Despite the important role magnesium plays in human health, the recommended dietary intake (RDAs) of magnesium for adults is 310~400 mg according to the dietary reference intakes (DRIs) established by the Food and Nutrition Board (FNB) of the Institute of Medicine of the National Academy of Sciences (formerly the National Academy of Sciences). According to a report from the Centers for Disease Control, American consumers' magnesium intake is only half of the recommended amount, which is far below the standard.
Despite the important role magnesium plays in human health, the recommended dietary intake (RDAs) of magnesium for adults is 310~400 mg according to the dietary reference intakes (DRIs) established by the Food and Nutrition Board (FNB) of the Institute of Medicine of the National Academy of Sciences (formerly the National Academy of Sciences). According to a report from the Centers for Disease Control, American consumers' magnesium intake is only half of the recommended amount, which is far below the standard.
In order to meet the needs of various consumers, magnesium supplements have become diversified, from capsules to gummies, all designed to provide a more convenient way of supplementation. The most common ingredients added to magnesium supplements include magnesium glycinate, magnesium L-threonate, magnesium malate, magnesium taurine, magnesium oxide, magnesium chloride/magnesium lactate, magnesium citrate, magnesium sulfate, etc.
Jiabeikang's magnesium gummies contain 400 mg of magnesium citrate per 4 capsules, designed to increase magnesium intake, help relieve fatigue, and support muscle and heart health. In addition, 1 billion CFU of Bacillus subtilis DE111 probiotics are added to help maintain a healthy microbiome.
Jiabeikang's magnesium gummies contain 400 mg of magnesium citrate per 4 capsules, designed to increase magnesium intake, help relieve fatigue, and support muscle and heart health. In addition, 1 billion CFU of Bacillus subtilis DE111 probiotics are added to help maintain a healthy microbiome.
2. Creatine: Beyond Performance
According to SPINS data for the 52 weeks ending March 24, 2024, sales of creatine supplements were $71 million, a compound growth of 95.5% from 2022 to 2024. Creatine is a nitrogen-containing organic acid naturally present in vertebrates that can help provide energy for muscles and nerve cells. Therefore, creatine has traditionally been used to improve athletic performance.
However, a recent study published in Nature's Scientific Reports showed that a single dose of 0.35g/kg of creatine can increase creatine phosphate levels in the brain in a short period of time and partially reverse metabolic changes and cognitive decline caused by sleep deprivation. This finding may redefine the market positioning of creatine, expanding its audience from fitness enthusiasts to a wider audience, especially the elderly.
Another study showed that creatine can help regulate mood and improve depression. In view of this, creatine may be positioned as a 3-in-1 supplement in the future, covering sports performance, cognitive health and mood support. At the same time, creatine intake is no longer limited to its traditional powder dosage form. The innovative methods of gummies and beverages provide consumers with convenience and accessibility.
The creatine gummies launched by Jiabeikang add creatine monohydrate to help enhance muscle mass, reduce muscle soreness, and make muscle lines fuller.
Another study showed that creatine can help regulate mood and improve depression. In view of this, creatine may be positioned as a 3-in-1 supplement in the future, covering sports performance, cognitive health and mood support. At the same time, creatine intake is no longer limited to its traditional powder dosage form. The innovative methods of gummies and beverages provide consumers with convenience and accessibility.
The creatine gummies launched by Jiabeikang add creatine monohydrate to help enhance muscle mass, reduce muscle soreness, and make muscle lines fuller.
3. Mushrooms: functional fungi
Functional mushrooms have become a notable trend, attracting consumers with a variety of health claims ranging from cognitive to immune support. Products featuring mushrooms have experienced explosive growth. According to SPINS data, total sales of functional mushroom ingredients will be US$62.7 million in 2022 and US$112.9 million in 2024, with a compound annual growth rate of 34.2% .
Functional mushrooms have become a notable trend, attracting consumers with a variety of health claims ranging from cognitive to immune support. Products featuring mushrooms have experienced explosive growth. According to SPINS data, total sales of functional mushroom ingredients will be US$62.7 million in 2022 and US$112.9 million in 2024, with a compound annual growth rate of 34.2% .
Mushrooms have become a popular ingredient in the field of supplements and functional foods due to their strong adaptability and versatility, providing a variety of options for promoting overall health. Major brands have innovated and launched products with added mushroom ingredients, such as beverages and chocolates, to cater to the preferences of different consumers.
The mushroom series of Jiabeikang contains 10 different mushrooms that can enhance immune health, vitality and relieve stress. Ingredients: Hericium erinaceus, Ganoderma lucidum, Cordyceps sinensis, Versicolor, Chaga, Pleurotus eryngii, Maitake, Antrodia cinnamomea, Shiitake, Agaricus blazei.
The mushroom series of Jiabeikang contains 10 different mushrooms that can enhance immune health, vitality and relieve stress. Ingredients: Hericium erinaceus, Ganoderma lucidum, Cordyceps sinensis, Versicolor, Chaga, Pleurotus eryngii, Maitake, Antrodia cinnamomea, Shiitake, Agaricus blazei.
4. Essential fatty acids: Beyond cognition
Essential fatty acids, especially Omega-3 fatty acids, are considered the number one supplement for brain health. According to Goed Omega3 data, the market size of EPA and DHA Omega-3 products reached US$52.4 billion in 2023, and the global EPA and DHA market is expected to grow at an annual rate of 3.3% by 2025. In addition, according to SPINS, in the US market, sales of essential fatty acid products related to menopause and joint health increased by 19.4% and 99.6% respectively, and have become the focus of the health field.
Omega-3 fatty acids mainly include alpha-linolenic acid, EPA and DHA, which play an important role in cardiovascular health, brain function, eye health, inflammatory response, etc. The versatility of omega-3 fatty acids has surpassed traditional supplements, and its health benefits are widely recognized and used in food and beverages. In addition, in products for children, the trend of omega-3 fatty acids as early prevention and development measures is also becoming increasingly obvious.
Jiabeikang's DHA Omega-3 Gummies help children's brain development and contain choline to promote DHA transportation and nutrient absorption in the brain.
Jiabeikang's DHA Omega-3 Gummies help children's brain development and contain choline to promote DHA transportation and nutrient absorption in the brain.
5. Colostrum: Liquid Gold
Colostrum, the first milk secreted by mammals after giving birth, is rich in essential macro- and micronutrients, immunoglobulins, peptides and growth factors with antibacterial properties. It can help build the baby's immune system and is known as "liquid gold."
Colostrum helps maintain human health in many ways. It not only supports skin and brain health, but its peptide components can effectively regulate the immune system and exhibit natural antibacterial and anti-inflammatory effects. Studies have shown that high levels of lactoferrin and growth factors in bovine colostrum supplements may help promote the proliferation of intestinal cells and prevent increased intestinal permeability.
Given the short window of time humans have access to maternal colostrum, the colostrum available to consumers on the market mainly comes from cows. These colostrum products are usually sold as supplements in powder or pill form, with health claims such as intestinal health and enhanced immunity. SFD Colostrum 1000 is a dietary supplement in tablet form that contains concentrated defatted bovine colostrum and high levels of immunoglobulins.
Given the short window of time humans have access to maternal colostrum, the colostrum available to consumers on the market mainly comes from cows. These colostrum products are usually sold as supplements in powder or pill form, with health claims such as intestinal health and enhanced immunity. SFD Colostrum 1000 is a dietary supplement in tablet form that contains concentrated defatted bovine colostrum and high levels of immunoglobulins.
6. Beetroot: Bringing Natural Benefits
According to SPINS data, in the 52 weeks ending March 24, 2024, beetroot sales in the US market in 2023 will be $86.9 million, a year-on-year increase of 91.4%, with energy support and cardiovascular health being the key areas of market focus. According to Future Market Insights, the US beetroot supplement industry is expected to reach $317.9 million by 2033. As consumer demand for dietary supplements continues to increase, beetroot supplements are becoming increasingly popular in the US.
Beetroots get their bright color from betalains, which contain nitrates that help lower blood pressure, promote cardiovascular health, and enhance exercise and cognitive function. Betaine, a choline derivative first extracted from beets, has antioxidant properties. In addition, beetroots are high in fiber, which helps promote intestinal health and supports the growth of beneficial bacteria, thereby strengthening the immune system.
Beetroot supplements are available in a variety of forms, including powders, tablets, capsules, and gummies. For example, Force Factor’s Beetroot Gummies are made with beetroot extract, as well as grape seed extract and L-citrulline, designed to support energy levels and promote heart health.
Beetroot supplements are available in a variety of forms, including powders, tablets, capsules, and gummies. For example, Force Factor’s Beetroot Gummies are made with beetroot extract, as well as grape seed extract and L-citrulline, designed to support energy levels and promote heart health.
