In April 2024, the overseas nutrient platform NOW tested some creatine gummies sold on Amazon and found that the unqualified rate reached 46%, and some products were even found to contain 0 creatine. The test results caused a shock in the industry.
Creatine is a new star ingredient in the overseas nutritional supplement market in recent years. According to SPINS/ClearCut data, creatine sales on Amazon increased from US$146.6 million in 2022 to US$241.7 million in 2023, ranking first in the growth rate of nutritional supplements (VMS) on the Amazon platform with a growth rate of 65%. The creatine consumer group has gradually extended from the original fitness enthusiasts to the female group, the elderly group, and even vegetarians. They mainly value the effects of creatine in delaying aging, supporting muscle health, maintaining brain function and bone health.
The diversification of consumers has made creatine gummies, a new form of creatine supplementation that is more delicious and portable, popular. However, there are problems in the process of creatine gummies, such as difficult molding and poor taste. The immaturity of the process has caused the quality of creatine gummies to be unstable, which has also caused shocks in the industry and concerns among consumers.
Faced with process difficulties, Jiannuo Biology, the first functional gummies health care approval winner in China, with 18 years of experience in health food and functional food research and development, has successfully overcome relevant difficulties through research and development. It can not only provide creatine gummies with a stable content of 25% to 45% at high quality and low cost, but also develop exclusive formulas according to customers' customized requirements to meet customers' product differentiation needs and help customers open up the creatine gummies blue ocean.
Below, this article will introduce the OEM/ODM production plan of Jiabeikang Creatine Gummy in detail from the overseas development trend of creatine products, the pain points of creatine gummies process, the research and development history of Jiannuo Biology and the characteristics of the plan.
Table of Contents
I. Insights into overseas trends of creatine products
II. Difficulties in the production process of creatine gummies
III. Breakthroughs in the production process of Gabecon creatine gummies
IV. OEM/ODM solutions for Gabecon creatine gummies
V. What is Gabecon
VI. Contact Gabecon
VII. Reference sources
I. Insights into overseas trends of creatine products
(I) Efficacy and user groups of creatine
Creatine is a well-known sports nutrition supplement for fitness enthusiasts. It can help fitness people improve their athletic performance, enhance muscle explosiveness, and promote muscle growth. From fitness enthusiasts to professional athletes and even Olympic champions, there is no shortage of creatine fans.
(II) Growth of creatine products and snack innovation
The data reflects the market growth trend of creatine products.
On the Amazon platform, as of August 2023, creatine sales increased from US$146.6 million in 2022 to US$241.7 million, ranking first in the nutritional supplement (VMS) category with a growth rate of 65%. [2]
A related study by the US nutritional supplement platform The Vitamin Shoppe pointed out that its creatine products grew by more than 160% in 2022 and by another 23% as of April 2023, making it one of the fastest growing products on the platform.
According to SPINS/ClearCut data, global creatine sales increased by 120% in 2022. In the United States, creatine sales have exceeded $35 million.
The hot market has inspired manufacturers to innovate: traditional creatine supplements are mostly in the form of powders, which not only taste average, but also often need to be carried in a whole can and brewed when used, which is inconvenient. In order to provide a more portable and delicious creatine supplement option, creatine gummies came into being, opening up a blue ocean of creatine supplement snacks.
However, the development of creatine gummies has not been smooth sailing.
The key to the unqualified is that the creatine content of the gummies is unstable, and some products are even found to have zero creatine content. The underlying reason for this situation may be the difficulty in the production of creatine gummies and the immaturity of the current technology:
Difficult to shape
When the creatine component is added to the soft candy gel liquid, it will react with some colloidal molecules, making it impossible for the colloidal molecules to adhere normally, and the liquid cannot gel smoothly, which ultimately makes it difficult to shape the gummies.
Poor taste
When a large amount of creatine is added to the gummies, it will make the taste bitter. At the same time, when the creatine mesh size is high, it will also cause "sand" (a noticeable foreign body sensation when chewing).
Many manufacturers who are interested in exploring the blue ocean of creatine gummies are looking for solutions. As a leading OEM in the research and development of functional gummies, Jiabeikang has achieved a breakthrough in the research and development of creatine gummies.
In mid-2023, when creatine ingredients and creatine gummies were developing rapidly, Jiannuo Bio received a demand from overseas customers: to develop a creatine gummies product with stable content and good taste.
With 18 years of experience in the production and development of functional nutritional foods and health foods, Jiannuo Bio successfully broke through various difficulties in colloids, raw materials, and process flows through technical research and development, and created a mature creatine gummies production plan.
(I) A large number of tests to find a more suitable colloid formula
The new colloid formula greatly reduced the impact of creatine on shaping. After multiple rounds of sample production, creatine gummies were successfully shaped.
Jiabeikang R&D personnel improved the production process and added processed creatine raw materials during the blending stage after boiling, which greatly reduced the impact of creatine on the colloid. After a series of adjustments, creatine soft candies were successfully formed, and the creatine content could be stably reached 1788mg/tablet 4g.
After balancing production efficiency, content addition, and taste, Jiabeikang appropriately reduced the creatine content according to customer needs, and adjusted the production line and boiling process again, customized new boiling parameters to make it more suitable for creatine soft candy production, and finally obtained a mature creatine soft candy production plan with good taste, stable content, and high production efficiency.
Outstanding production capacity: The production capacity of creatine soft candy has reached 1 ton/hour, which can meet customers' mass production needs;
Formula customization: Highly customized formula development can be carried out according to customer needs, such as matching taurine, choline, minerals, various extracts, etc., to meet customers' product differentiation needs
Taste and taste: can be customized according to customer requirements
The formula schemes of some creatine gummies of Jiabeikang are as follows:
| Weight/Piece | Ingredients |
| 5g | Creatine 1250mg, glycerylphosphatidylcholine 100mg |
| 5g | Creatine 1000mg, Taurine 50mg, Fenugreek Extract 10mg, Betaine Anhydrous 25mg, Glyceryl Phosphatidylcholine 50mg, Vitamin (B12) 6.25 micrograms |
| 4g | Creatine 1000mg, Zinc 1.2mg, Iron 3mg |
| 3g | Creatine 1250mg, Vitamin (B1) 1.2mg, Vitamin (B2) 1.2mg, Vitamin (B6) 2.5mg, Vitamin (B12) 5μg |
5. What is Jiabeikang？
Guangzhou Jiabeikang Pharmaceutical Holdings Co., Ltd. was established in 2005. It is engaged in OEM production and sales in the field of health foods and health foods. It has 18 years of experience in the production and development of functional nutritional foods and health foods.
In 2014, the Guangzhou Jiabeikang factory covered an area of more than 22,000 square meters, built health food GMP and food SC production workshops, and is committed to the research and development, production and sales of health foods and health foods.
Jiabeikang has passed FSSC 22000, ISO 22000, HACCP and FDA certifications. In June 2021, Jiabeikang obtained the first health food approval document for soft candy filing in the country. It has now formed a main business layout of research and development, production and sales of nutritional functional foods and health foods dominated by gel soft candies.
Jiabeikang is committed to influencing the differentiation of downstream brand products through the differentiation of its production and research and development capabilities, and accelerating the transformation of the industry and product iteration with its forward-looking insights into global products to bring high-quality products to consumers.
